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For those who only need a computer or MP3 player, go to any electronics shop. Those who want a piece of lifestyle come to GRAVIS. The market leader and Germany's biggest chain store for Mac, iPod and other products from the range ‚The Digital Life’.
GRAVIS shares the tastes in design, creativity, individuality and requirement with its customers. All products they offer stand for these values. GRAVIS offers a tailor made service which includes a broad range of Apple products to meet your personal needs.
Of course it’s not just the products that make GRAVIS the leading dealer for 'Digital Lifestyle' products, it’s the entire concept of this store. From the lay out of the shop and the presentation of the goods to the customer service, each aspect distinguishes GRAVIS as an expert in ‘Lifestyle’ goods. GRAVIS is more than just Apple and a computer technology shop.
The Apple dealership making the 'digital idea' real in the areas of technology, design, music and lifestyle:
Both the private and vocational sides of peoples lives are being increasingly shaped by products from the digital world. Modern designs and simple operability are replacing the old incomprehensible technologies. Also, new devices are merging ever more functions with one another. Every brand that can be combined with an Apple product to make your everyday life easier and more comfortable you will find all under one roof at GRAVIS. No matter whether you’re a novice or professional, student or manager, musician or designer – GRAVIS will find the optimal solution for you.
At GRAVIS the products do not only correspond to the highest technological requirements but they are also aesthetically pleasing. The innovative store concept and unusual furniture design matches the products perfectly. The interior of the GRAVIS stores were styled by the well-known German designer Erik Spiekermann. Like a ‘trend scout’ GRAVIS is always on the lookout for new design trends to present in both their stores and on this website.
The iPod revolutionised the multimedia world. GRAVIS stepped forward with this development and therefore became Germany's biggest dealership for ‘digital lifestyle’ products. The individuals taste in music is influenced by the modern attitude towards life – this is the same at GRAVIS. Here you can immerse yourself in new worlds of music and discover new volumes! Look out for the free live concerts in our stores.
GRAVIS embodies the digital lifestyle, inspiration and fun. At GRAVIS it’s called a ‘digital life’, where the iPod, MacBook or iMac are all natural components of your work or social life. The devises are less technical utensils, rather an expression of individuality in the spirit of our time. Whether presentations on different topics or product meetings – in the stores customers can experience and learn about trends first hand.